Consumer Behaviour Essay Example | Topics and Well Written Essays - 1750 words - 1

Consumer Behaviour - Essay Example Many enterprises jumped in on this opportunity and took on local manufacturing of e-bikes, importation and selling of e-bikes and other related industries. The challenge for these businesses is how they will stay afloat as the number of competition rises. In venturing into a business, one must first do a strategic planning and come up with a feasibility study or business plan so as to guide the direction of the business and so that the proprietor can easily remove or dodge certain barricades that may impede in the establishment and growth of the business. One major component of the business plan is to get to know your target market and that can only be accomplished through the analysis of consumer behaviour (Gundlach, 2007). For a business to grow and rise above its competition it needs to occupy a unique niche in the hierarchy of consumer needs that only they can provide – may it be the quality, quantity, or kind of service, quality, quantity, or kind of products or both. ... In the rest of this paper, we will be evaluating the two typologies so as to ascertain which among the two models is better to use in creating a market research tool for e-bike consumer behaviour. I. The Values, Attitudes, and Lifestyle Systems Typology (VALS) With today’s ever increasing product standardization, it gets harder and harder for companies to create unique products that are essentially different from the competition’s products. In this case, the difference only lies on how the company markets their products and the psychological differences the consumer associates with their product compared to the rest. (Evans, Jamal, and Foxall, 2009) The VALS typology is a psychographic means of segmenting the whole consumer populace in to different classes based on AIOD – Activities, Interests, Opinions and Demographics, the factors that for this model shapes how the consumers choose to spend. Being a psychographic consumer segmentation system, it classifies the consumers into 8 basic lifestyle groups on the basis of resources and self-orientation which is the determinants of how the consumer may be able to see the product when it is marketed (Businessdictionary.com, 2013). The resources that are taken into consideration in creating the different lifestyle classes include but are not limited to education, income, intelligence, health, energy level and eagerness to purchase resources that in general, increase from youth to middle age then decrease afterwards (Values and Lifestyles, 2013). On the other hand, the components for determining self-orientation are divided into 3 parts: (1) Principle Oriented: keeping a permanent value system, (2) Status Oriented: influenced by other’s perception of one’s self, and (3) Action Oriented: the propensity to

Environmental Geology Research Paper Example | Topics and Well Written Essays - 1500 words

Environmental Geology - Research Paper Example In his speech delivered on June 16, 2010, the President said that we needed to break our â€Å"addiction† to oil and that will be possible when, â€Å"†¦we seize the moment.   And only if we rally together and act as one nation –- workers and entrepreneurs; scientists and citizens; the public and private sectors (Obama, 2010).† As much as I would like to see this happen, I feel that there are three fundamental realities that will prevent this oil spill in the Gulf of Mexico from becoming some sort of catalyst that will change our energy policy as a nation and as individuals. The first fact is that most American thing regionally about their citizenship, and it takes an event such as the terrorist attacks of 9/11 to really unite the nation as a whole. Americans surely feel for one another, as is shown by the volunteers that rush from all corners of the nation to clean-up after a hurricane or and earthquake. This sort of empathy, while wonderful in the most basic human sense, does little to change people’s choices. We still will build our homes in hurricane and earthquake prone areas after the mess is cleaned up. Everyone feels badly about the fishermen than are going to lose their homes and boats, but that isn’t going to make the guy driving 60 minutes each way to work to suddenly quit his job so he can burn less fuel each day. These are the choices that need to be made if we are going to become less dependant on oil, and most people won’t change because of the oil spill. The second regional issue is the economic roll oil plays in the Gulf of Mexico. The people that need to call for less oil consumption now is the residents most affected by the spill. They have the attention of the nation this summer. Unfortunately, they are not making these calls. The fact is, many are employed by oil companies in the region and the taxes generated by the oil