Wednesday, July 31, 2019

The Existence of Pathos in Dante’s Inferno

Madeleine Calhoun First Year Seminar Professor Scheible 11/24/12 The Existence of Pathos in Dante’s Inferno The strength of emotions drives many unjustifiable actions of humanity. The human race is subjected to feelings of pity and compassion. Yet, when did we obtain these potentially harmful yet also helpful feelings? Why do we have these uncontrollable emotions? And what can these feelings possibly contribute to an individual, or a society? There is much contemplation about the roles that pity and co.uk/on-compassion-summary-and-response/">compassion, as well as other feelings play into life.Emotions are the basis of all interaction and relationship; they enable a certain level of trust throughout literature, which can also perceptibly be applicable in everyday existence. Dante’s Inferno, is an epic piece of literature that contains exemplary instances of the use of pity and compassion. Pity is the ability to sympathize for one’s situation, being able to look d own with reason and an equal understanding. Compassion is affection, and care that is distributed and usually reciprocated in a relationship.These emotions are used to create a foundation relationship and a basis of trust throughout the text between the characters, and the reader. These most basic human emotions, pity and compassion, are fundamental to a true human experience. They build a level of trust between Dante, the writer, and his reader. A necessity in all of literature is to establish a balance of trust between the narrator and the reader. Without this relationship, the reader will become disinterested, and it will be more difficult for him or her to make the vital connections with the characters.Just as Calhoun 2 Virgil guides Dante through hell; the poet guides the reader through the work of literature. According to Professor Joseph Luzzi at Bard College, Dante addressed the reader 20 times throughout the poem (Poetry and Knowledge in Inferno: Dante’s World Wide W eb). This aids in the establishment of participation, and creates a more intimate and interactive relationship with the reader. The ability to have a protagonist with these human feelings of compassion develops a more believable plotline and affirms the easily accessible bond with the reader.Dante accomplished this by creating a relatable main character, himself, who feels the same average emotions as every natural human. Should we pity those in hell? This question rattles the minds of those who read Dante’s Inferno. In this vernacular poem Dante is both the author and the main character. He is taking a journey through hell guided by Virgil. Many have no idea why Dante wants to visit hell. However, many infer that Dante used this book as a form of revenge for the society of Florence, from which he was exiled in 1301.Also, he used this book as an attempt to exert more superiority over his enemies. Along the way, Dante emphasizes on all of the terrible sights of disfigured sinn ers, and giant monsters. His wild and imaginative tour taught him the full understanding of sin, and the consequences of these acts of wrongdoing. Dante experiences pity and compassion many times throughout the text. He pities the many sinners who have been placed in hell, and his friendship with Virgil aids his travels. These indisputable emotions both helped and hindered him during his time in hell.Hell itself is an intimidating, unknown, and violent place. All of those who sin and die on earth are welcomed by the devil to hell. The architecture of hell is not Calhoun 3 designed to promote pity and compassion. Dante learns through his excursion that pity is not the appropriate response to the sinners. All of the sinners are aware of their situation; they have chosen their sin and hell is the consequence for their actions. Those in hell do not need to feel emotions for each other, because they are all in the same position, and their conditions have no permanent means to improve.The re is no place in the typical hell for compassion. This negatively affects Dante because he is a naturally merciful human, which may explain why he is merely visiting hell, and not a permanent member of the community. Dante came upon this realization the hard way because many times in hell he was admonishes for showing empathy. When the citizens of hell noticed Dante’s common affiliation with these emotions they viewed him as weak. This concept reinforces that Dante was placed at a disadvantage in this moment in hell. In this situation, Dante saw one of his loves, Francesca.This romantic event obviously stirred him with both compassion and pity. â€Å"So that for pity I swooned as if in death. And down I fell as a dead body falls† (Dante V. 140-142). Dante’s implicit human instinct drove his emotions towards mercy for his poor lover. His previous mode of affection towards Francesca was no longer welcomed, and he now sympathized for his woman, and the preceding l ust that they shared. These feelings should prove Dante a sincere mortal, are inhibit him in this situation. By comparing himself to a falling dead body, this may further be setting him on a similar Calhoun 4 omparative ground as those in hell. Dante may not realize how much hell is having an internal affect on him. This quote also displays Dante’s capacity to feel compassion for others, and he is instantly vulnerable to the maniacal tendencies of the sinners. He needs the compassion, and reassurance that he will not join the sinners in this cold alternate world. It is inevitable to recognize that fact that because Dante pities those in hell, his own position of morality should be questioned. In order to pity the sinners, would you have to understand them?Or, at the least, be able to reason with their sins? Possibly it is merely the violent darkness, and impending deathly gloom that impulsively convinces Dante that these sinners are in need of condolence. He struggles with th ese pities, for it is difficult to have any sort of involvement with this society of hell. Dante’s strong sense of moral indignation makes it difficult for him to see the truth behind sin. However, it is these realizations that convince him that he belongs, or hopes to belong in heaven, instead of hell.Perhaps the answer for those sinners in hell is that they do not posses this widely acknowledged, and ordinarily accepted trait of compassion. After all, in the modern day basic relationships and families are built off of the trust that is ensured by a certain degree of compassion. The ability to pity shows an individual’s mental capacity of care. Isn’t Dante just being a nice guy by feeling bad for those burning in hell? Pity and compassion may occasionally hinder Dante’s chances and position in hell; however, without these vital emotions, Dante would not have made it through alive.Dante admits it for himself in Canto II, that the compassion he is given pr ovides him with the strength, Calhoun 5 and power, to continue on with his travel through hell. Here, compassion is a positive emotion because it provides companionship, and allows for understanding. In this situation, Dante exudes his fear of hell. Beatrice, his other lover, and Virgil both console him, and show him the necessary compassion to inspire him to continue his journey. â€Å"Such in my failing strength, did I become. And so much courage poured into my heart†¦ Your words have made my heart So eager for the journey† Dante II. 130-131, 136-137). Here pity and compassion serve as a motivation, and help Dante develop throughout his sojourn in hell. He uses the word â€Å"eager† to display how much a small act of compassion can almost rejuvenate Dante of fear. This quote explicitly displays the positive effects of empathy. Dante learns that when controlled, these emotions can show who the true sinners are. These relationships with others prove to Dante that he is not as alone as he primarily stated in the beginning of the canto. These extrapolations from the text can show that pity is transmittable, and malleable.The feelings may come and go, yet they arrive at a convenient time for Dante’s incentive to proceed. Dante’s relationship with Virgil is the epitome of an example of compassion as a contagion. Virgil is not originally accustomed to being around these emotions, and he quickly learns that for this journey, as well as most others in life, pity and compassion are necessary. When Virgil notices Dante’s merciful nature, he first admonishes him for these feelings, but by the end, Virgil is taking part in the sequence of empathy. Calhoun 6 â€Å"He looked with care upon the ruin, Took though, chose a plan of action,Then opened out his arms and took me in them† (Dante XXIV. 22-24). In this situation, Virgil was taking Dante through bridges, and climbing up cliffs. These are dangerous tasks in hell, and Virgi l recognized this, then quickly after involuntarily reaches to embrace Dante, satisfying his need for compassion. Primarily in the plot Virgil is only Dante’s teacher; however, by the end of the poem, Virgil serves as more of a paternal or lord-like figure. He sees Dante as an equal for enduring the difficult circumstances of hell, and developing a thickness against the sinners.Any form of compassion that Dante receives from Virgil mitigates his negative experiences, and establishes a necessary basis of trust between the two. This relationship pushes them both further on their journey, because they know that they are not alone. Dante learns from his acquaintances with pity that not everyone deserves it, and as the plot progresses, Dante develops a sort of strength, and begins to have immunity against the sore sights in hell. This illustrates that pity and compassion have positive potential to help an individual, and can shift depending on the affects or consequences of the em otion.Opposing the internal pities that Dante holds in the text, he also cannot help but pity himself. Perhaps, this may be a reflection or effect from the compassion that he sees being given to others. The theory that Dante pities himself as well as the sinners could prove to be one of Dante’s mental rationalizations for the creation of Inferno. His Calhoun 7 experiences with these feelings exhibit the circuitous cycle of pity and compassion. First, Dante pities himself for being exiled; his solution then is to write the Inferno. His pity then shifts to the sinners in hell, and for this he eventually receives compassion from Virgil.In the end, Dante reached a stage of revenge in which pity had been alienated. This cycle of pity takes control of Dante, and puts him in an inferior position to the others in hell, or to his fellow writers on earth. Dante sympathizes for himself because ultimately it is him who understands his own feelings of remorse from being exiled from his ho me. This proof of pity places Dante at an even more comparable human level, because the average individual in humanity finds it easy to take pity on themselves. If Dante had not been exiled†¦ would he have put all of his enemies in hell?Would Inferno have even been written in the first place? Pity and compassion are necessary emotions in Inferno, as well as in actual existence. Understanding this pathos of Dante and his relationships with Virgil shows the reader the extent to which pity and compassion can affect an individual. These overcoming feelings are natural, and they can both help and hinder depending on the situation. They should not be held back because they teach the essentials of truth and trust, and good and evil. The relationships developed from compassion assist us everyday, without them the human race would be alone.If it were not for the pity that Dante had for others, and himself, we would have not been exposed to the necessary connections towards developing th e Inferno. However, the larger question that should be considered is†¦ where would human existence be without these emotions of pity and compassion? Calhoun 8 Works Cited Dante, Alighieri, Robert Hollander, and Jean Hollander. Inferno. New York: Doubleday, 2000. Print. Luzzi, Joseph. â€Å"Poetry & Knowledge in Inferno: Dante's World Wide Web. † Dante Inferno Symposium. Bard College, Annandale-on-Hudson. Oct. -Nov. 2012. Lecture.

Tuesday, July 30, 2019

MITI and the Japanese Miracle

The book â€Å"MITI and the Japanese Miracle† by Chalmers Johnson should be considered the classic of contemporary historical and economic studies because it significantly contributes the fields by examining and analyzing developmental states. In particular, Johnson discusses economic development strategies of East Asian country – Japan. Nowadays Japan’s economy is swiftly developing and in future Japan is very likely to achieve leading positions on the world scale. Therefore, the author decided to provide detailed overview of Japan economic development – how undeveloped country managed to improve economic positions and become very influential. I think that book is very informative and analytic because the author doesn’t tend to be dry and technical. Actually, the book is a well-written and coherent novel. The book highlights past details with new expressiveness. It is necessary to outline that Johnson depicts the discourse of Japanese economy in terms of mercantilism. Johnson states that the Japanese economy is labeled as mercantilist after anti-trade economies of Spain and Portugal have been attacked by Adam Smith. Thus, Johnson developed more exact political-economic model of capitalist development state. Japanese economy was characterized by suppression of consumption, supervision of domestic industries, and funneling savings into business development. Johnson provides overview of the history of MITI stressing that it is central to political and economic history of Japan.   He argues that mercantilism seemed to be vanished long before the economics took shape. In other words, mercantilism can’t be defined as operating economic theory as it was simply pragmatic adaptation. Mercantilism is claimed to anticipate and even to contradict market concepts and signals. The goal of mercantilism is to channel the resources to selected sectors pursuing the interests of elite groups and powerful figures. Apparently, mercantilism resulted in income discrimination. Johnson cites economists who state that mercantilism is nothing more than death of market efficiency. Market should be more efficient that the wisdom of the state, Johnson assumes. Also mercantilism affects resource allocation leading to rent-seeking distortions. So, mercantilism is associated to do harm rather than to provide benefits for economic development and national wealth. The author asserts that resource allocation shouldn’t be guided by the state because its role is to provide overall good and to respond adequately to market threats and opportunities. This kind of role is labeled as regulatory state. For example, Great Britain and the United States of America are regulatory state. According to Johnson, the task of regulatory state is to set rule aimed at governing competition, investment opportunities, pricing policies, entries and exits, and many other market functions. This process is called economic regulation. It is noted that economic regulation should establish a framework for market operation and should respond to problems and failures of market. Johnson examines Japan as developmental states and says that economic regulation in the country goes beyond the market maintenance. In developmental state the primary mission is to ensure long-term national welfare. The state is very likely to intervene actively into all economic and financial activities with the purpose of improving international competitiveness of the country. Japan is very bureaucratic state and economic and business readers don’t accept the strategies of laissez-faire, open markets, and free trade. Japanese leaders viewed the mentioned concepts as protection of economically powerful and influential exporters. Therefore, Japan’s strategy as developmental state is to reject the extant hierarchy of competitive advantage, as far as high return sectors would ensure high growth rates. However, such sectors aren’t associated with developing countries. Also there is no need for developing countries to rest with labor-intensive industries and agriculture. As Chalmers Johnson claims, these sectors should be with low growth prospect or, in other words, they should be low value-added. Developmental states should pay more attention to such strategy. Japanese government tends to utilize activist policies to promote and practice competitive advantage strategy. In this respect, developmental state is the result of neo-mercantilism and economic nationalism. Japan is also driven by such motive as the country refers to economic regulation to intensify and enhance technological development, as well as competitiveness of country’s leading industries, and capacity growth. Competitiveness is considered to be very essential for national economy. The abovementioned models don’t reject the role of the state in economic activities. Nevertheless, they are different as far as they provide different perspectives on resource allocation. Neoclassical economists stress state efficiency, whereas the point of neo-mercantilism is state effectiveness. The author argues that there is no empirical criterion how to judge which model is valid because each model is supported by evidence. Everything depends on the trends which are constantly changing. Johnson captured public attention and interest for its timing rather than for theoretical superiority. The author describes 1980s when economy has lost its effectiveness. Johnson writes that the United States also failed to compete decently both at the world and domestic markets. In that period the economies of developed and developing countries weren’t on the peak of success. In those days states were interested in comparative advantage and competitiveness. Johnson claims both competitive advantage and competitiveness are rather effectiveness rather than efficiency. If economy is efficient, it may perform effectively at world and domestic markets. Japan was   a teacher rather than formidable competitor. That is why the book catches attention. Johnson appeared to be the only writer who discussed Japan’s economy in such terms. In his book Johnson challenges neoclassical economic theory. References Johnson, Ch. (2003). MITI and the Japanese Miracle: the Growth of Industrial Policy, 1925-1975. Stanford: Stanford University Press.   

Monday, July 29, 2019

Media Journal Essay Example | Topics and Well Written Essays - 250 words - 3

Media Journal - Essay Example New details were recently uncovered with relations to the phone hacking scandals that involved Rupert Murdoch’s papers. The revealed evidence contained names of those involved in the illegal acts plus the lawmakers behind hack. A panel consisting of British Parliamentary members recently stated that Mr. Murdoch was not the right person to steer an international media company. Investors who have been weary of his control over the company took the report as evidence that leadership change was imminent. The reports have led officials to start speculating on the effect of those remarks to corporations broadcast licensing. A team of reporters who accompanied Mr. Romney report the changes that have started taking place in preparations for the general elections. Some of the changes include the arrival of the secret service, waning of access and course, the buffer between them and the candidates have become common (Kleinfield & Peters 23-25). Judicial inquiry has been on the case of British newspapers over the recent past trying to get answers on questions between Murdoch and his son James. Besides the judicial, book reviews have covered the relations of Murdoch and his son in connection with the accusations of phone hacking (Burns 14-15). The immediate issue over the recent past has built around the revelation of the connection between Jeremy Hunt and a lobbyist for Mr. Rupert. Mr. Cameron now wants, according to the reports, the ties verified. A profession at the media limelight has now become victim of the same media. This are reports from China, where several consultations with the editors and media owners gave a hint of how propaganda has really gotten the best of its own machinery at a time of very high political tension (Parker 2-4). Seven people died, and scores wounded in Nigeria when a suicide bomber launched an attack in a newspaper office. The newspaper company named ‘This Day’ had its daily activities running normally when the

Sunday, July 28, 2019

Ethics committee approval form Essay Example | Topics and Well Written Essays - 3500 words

Ethics committee approval form - Essay Example Before research starts the PI must take the Ethics Tutorials and submit certification. DIRECTIONS: Please check the appropriate response for questions 14 to 17. Please be brief and concise in your responses to each of these questions. Failure to respond to any questions will cause significant delays. Will access to subjects be gained through cooperating institution? If yes, indicate cooperating institution and attach copy of approval letter from that institution. (e.g. Copy of institution’s IRB approval, copy of approval letter from school board, etc.) Will the subjects be deceived, misled, or have information about the project withheld? If so, identify the information involved, justify the deception, and describe the debriefing plan if there is one. DIRECTIONS: In a total of no more than four pages, please answer the questions 18-23. Please be brief and concise in your responses to each of these questions. Failure to respond to any questions will cause significant delays. The proposed study will ascertain the relationship between use or abuse mind altering drugs and recidivism among juvenile offenders. The following specific objectives were formulated to provide support towards the realization of the general goal of the proposal: 1. Describe the profile of juvenile offenders in terms of the following variables: age, gender, ethnicity, religion, past and present offenses, frequency of commission of offenses, and history of drug use. The study is deemed significant in consideration of the benefits that the outcomes of the proposed research will present for juvenile offenders/recidivists, correctional institutions, the society-at-large, psychologists and guidance counselors. Results of the study will be of greatest significance to juvenile offenders and recidivists, by way of its contribution to the knowledge base of juvenile problems and the suggestions which

Saturday, July 27, 2019

Unit VIII Assessment MC Essay Example | Topics and Well Written Essays - 500 words

Unit VIII Assessment MC - Essay Example She filed a claim under the ADA. (4) Bob Hughes is 57 years old and was employed by the state as a school bus driver. He had an exemplary record, with no accidents in the 27 years he was employed by the state. Bob was replaced by a younger man, age 31. He filed a claim with EEOC for age discrimination. (6) Carlos, age 24, and Samuel, age 47, are employed as security officers for Jackson Security Co. In an effort to retain qualified officers and to be more competitive with the salaries offered by the police department, Jackson developed an incentive plan which provided for higher raises for younger officers. As a result, Jackson gave Carlos a higher raise than Samuel. Samuel filed a claim for age discrimination. (7) Gibson Foods, Inc. and Thompson Foods, Inc. have merged to form a new corporation, Better Food, Inc. In the process of consolidating the business, management decides that a reduction in force is necessary to avoid duplication of positions and generally streamline the running of the new company, thereby lowering the operating costs. Paul is a production manager and his job is eliminated. He is 51 years old and believes that he was targeted because of his age. (8) Catherine, aged 59, was employed as a make-up artist with a local department store. The company hired a new manager. He fired Catherine and gave her job to Katrina, age 42. Catherine is alleging age

Reguirements Modeling Assignment Example | Topics and Well Written Essays - 750 words

Reguirements Modeling - Assignment Example BPM can also be referred to as Business process management or a holistic management approach. It aligns a company’s business processes with clients’ needs. BPM improves the business’ efficiency and effectiveness through working towards integration with technology, innovation and flexibility. Therefore, BPM can be referred to as a process enhancement process. It is said that BPM helps organizations to be more effective, efficient and also more capable of making changes in an organization compared to a traditional hierarchical management method. These business processes also have a large impact on the costs and revenues of an organization. When Business process management employs a managerial approach, it views processes as strategic assets owned by an organization. According to BPM, these processes must be understood, improved and managed in order to deliver quality services and services to clients (Acharya 127). Data flow diagrams represent the flow of information and data in an information system graphically. This enables a person to denote the processes in an information system from the data’s viewpoint. Data flow diagrams also help a person know how a system operates, the system’s accomplishments and how to implement the accomplishments. Data flow diagrams are also used in designing information-processing systems by system analysts. DFD is also used in commence of a business process modeling so as to lay down the functions which a system has to carry out. It also helps to focus on information exchanges between processes and also show a relationship between those functions. Unified Modeling language is a consistent modeling language in software engineering. UML includes a collection of graphic notation techniques. These strategies help in the making of visual models of software-intensive systems that are object-oriented. Unified Modeling

Friday, July 26, 2019

Performance Appraisals and Reviews Term Paper Example | Topics and Well Written Essays - 2000 words

Performance Appraisals and Reviews - Term Paper Example The workers are aware of what is expected of them and hence work towards fulfilling their expectations. Since annual appraisal are involving and time consuming for managers, they arrange to carry out surveys or reviews on a regular basis in order to simplify the annual appraisal process (Arthur, 2008).All members of the organization are subject to appraisal if the organization has to achieve its vision and mission and improved performance. Communication is vital in carrying out performance appraisal. The management discusses with the employees regarding their performance and areas that require assistance and also involve them in designing appraisal forms. Conducting annual salary reviews which coincide with performance appraisals have been criticized by many scholars but Chapman (2011) argues that using annual performance appraisal as the basis for salary review enables the firm to plan its finances for the next budget year. When carrying out performance appraisal, the managers shoul d ensure that the mode of appraisal is in line with the employment laws which prohibit all kinds of employment discrimination. For the employees to trust and accept the results the method used should be consistent; ‘same employee classifications should be evaluated based on the same criteria’ (Arthur, 2008). ... Procedure for Carrying out Performance Appraisal Proper planning and execution of staff appraisal ensures effectiveness, reliability and validity of the results. It also ensures acceptability by the appraisees hence commitment to achieve the set objectives. Involving staff in every step of the process is vital to ensure a feeling of ownership and commitment. The appraiser and appraisee prepare all the materials required for the appraisal such as past appraisal documents and achievement records. The appraisal form is designed by HR department or through collaboration with those being appraised and with the approval by management. Understanding the appraisal form by the appraiser and appraisee is vital in simplifying the process (Bohlander & Snell, 2010). The items to be discussed are sequenced and encompass all aspects of staff development. Self-assessment forms are given in advance for staff to appraise themselves by filling the forms. The next step is to clarify the purpose of the a ppraisal and the method to be used. The appraisee is informed on the date of appraisal and the venue and given ample time to prepare his/her own records. The venue should be carefully chosen in a private and quiet atmosphere for discussion. The layout of the room and sitting arrangement affects the behavior of the person being appraised. It is thus advisable to set the room in a relaxed atmosphere to reduce tension. Bacal (2003) argues that the managers should choose appropriate sitting position such as at a round table for more informal discussion and relaxed atmosphere. The introduction stage is vital in determining failure or success of the process. If the appraiser begins by criticizing the appraisee, he/she may feel uncomfortable and may lose interest

Thursday, July 25, 2019

Title- International Social Work. Question- How does the social Essay

Title- International Social Work. Question- How does the social construction of childhood inform and affect international child protection measures - Essay Example It is on account of these reasons that the international communities and organizations have taken active interest in promoting and protecting the interests and well-being of young children through introduction of effective laws. The UN Convention on the Rights of Child (CRC) is one such international body that seeks protection of children exposed to adversity and has included it as one of their key agendas. The child protection and welfare organizations have, over the years, actively supported and fought for safeguarding young children from intolerable conditions. They argued that a child comes into the world defenceless in the face of an aggressive and violent society and that he is the first to suffer the terrible consequences of famine, war and socioeconomic crisis (qtd. in James, 1997, pp. 191). Hence in order to uphold the moral and ethical values international agencies such as The International Union for Child Welfare, Defence for Children International, UNCRC etc seek the protection of such vulnerable groups in the society. This paper on international social work seeks to understand, assess and explore the role and impact of the concept of ‘social construction of childhood’ in the framin g of international child protection laws. The term social construction refers to the idea / notion that has been created by society. Sociologists argue that childhood is a socially constructed phenomenon since it varies across cultures and does not conform to any form of universal standard or definition. This is mainly because what is considered deviant behaviour in one culture may be considered completely normal and acceptable in another thus implying that the concept of childhood is more of a socially constructed term rather than a natural biological phase. According to Aries (1973) the concept of childhood did not exist in the middle ages (qtd. in Hunt, 2005). It is also argued

Wednesday, July 24, 2019

Louis Paul Pojmans Argument Essay Example | Topics and Well Written Essays - 750 words - 1

Louis Paul Pojmans Argument - Essay Example Man is a social animal and it is difficult for him to lead an isolated life. We are connected to many entities in this world and therefore our actions may affect others also. For example, if a person committed a crime, the police will interrogate all his relatives and family members in order to collect evidence. In other words, the crime committed by a person may affect others as well. If one person kills another, the relatives of both the killer and the killed will be suffered along with the killer. The person who was killed may have a wife, parents, and children. The wife lost her husband whereas the children lost their father. The parents lost their son and the neighbors might have lost a good friend. Same way the killer may also have all the same entities and they also will suffer because of the killer’s criminal act. In other words, even if the criminal is a single entity, many other entities suffer because of the actions of the single entity. In short, even if we arrest the criminal and punish him, the persons who lost their beloved one may not get much in return. Under such circumstances, Pigman's arguments seem to be good on paper, but in practice, it is difficult to achieve. It is a fact that we deserve what we earn. But it is difficult to limit the earnings within ourselves because of the complex relationship within the human community. Human has emotions and feelings and it is difficult to lead an emotionless or feeling less life. We can argue that the hardworking fellows should be rewarded properly whereas criminals or culprits should be punished. But we cannot argue hardworking fellows always get rewards whereas the criminals always get punishments. At the time of writing this paper, world cup football is going on.     

Tuesday, July 23, 2019

Enhancing Motivation, Ethics and Values Essay Example | Topics and Well Written Essays - 1000 words

Enhancing Motivation, Ethics and Values - Essay Example The number and severity of business scandals have resulted in the need to enhance the ethics and values of today’s managers and leaders. The organization’s Code of Conduct, mission statement or values policy statements should reflect the expectations of ethical behavior from the company’s leaders. An ethical code serves not only the interests of the company, but has the broader purpose of fairness and justice towards all stakeholders associated with the company, state Kaptein & Schwartz (2007). It is important that business leaders need to follow the requirements of the stated ethical code, and accordingly manifest their professional behavior towards all stakeholders of the company. Federal regulations concerning the disclosure of written ethical codes of the corporation need to be complied with. Many large firms such as Enron, WorldCom, and HealthSouth have been found to have been unethically managed by their coporate executive officers, corporate finance officers and other top managers, which has been the main reason for regulators to investigate the root cause of ethical failures in companies. The lack of an ethical standard, benchmark or technique to measure the level of ethics in a company’s operations appear to have played a major role in these companies’ failures (McGraw et al, 2008). Integrity is an important element of leadership. The authors develop a theory-based model for judging a corporate leader’s integrity, by addressing questions based on what the criteria for judging are, when integrity judgments are particularly important, who the judges are. The relevant set of moral values and norms of stakeholders which affect such judgments are enabled by three components of integrity criteria: laws, codes of conduct, and informal moral values and norms. Relevant stakeholders expect a corporate leader to abide by these ethical norms. Such an integrity judgment

Monday, July 22, 2019

Mattel Responds to Ethical Challenges Essay Example for Free

Mattel Responds to Ethical Challenges Essay Mattel, Inc. is a global leader in designing and manufacturing toys and family products. Well-known for brands such as Barbie, Fisher-Price, Disney, Hot Wheels, Matchbox, Tyco, Cabbage Patch Kids, and board games, the company boasts nearly $5.9 billion in annual revenue. Headquartered in El Segundo, California, with offices across the world, Mattel markets its products in over 150 nations. It all started in a California garage workshop when Ruth and Elliot Handler and Matt Matson founded Mattel in 1945. The company started out making picture frames, but the founders soon recognized the profitability of the toy industry and switched their emphasis to toys. Mattel became a publicly owned company in 1960, with sales exceeding $100 million by 1965. Over the next forty years, Mattel went on to become the world’s largest toy company in terms of revenue. In spite of its overall success, Mattel has had its share of losses over its history. During the mid to late 1990s, Mattel lost millions to declining sales and bad business acquisitions. In January 1997, Jill Barad took over as Mattel’s CEO. Barad’s management-style was characterized as strict and her tenure at the helm proved challenging for many employees. While Barad had been successful in building the Barbie brand to $2 billion by the end of the 20th century, growth slowed in the early 21st. Declining sales at outlets such as Toys ‘R’ Us marked the start of some difficulties for the retailer, responsibilities for which Barad accepted and resigned in 2000. Robert Eckert replaced Barad as CEO. Aiming to turn things around, Eckert sold unprofitable units and cut hundreds of jobs. In 2000, under Eckert, Mattel was granted the highly sought-after licensing agreement for products related to the Harry Potter series of books and movies. The company continued to flourish and build its reputation, even earning the Corporate Responsibility Award from UNICEF in 2003. Mattel released its first Annual Corporate Responsibility Report the following year. In 2011 Mattel was recognized as one of Fortune magazine’s 100 Best Companies to Work For for the fourth consecutive year. MATTEL’S CORE PRODUCTS BARBIE AND AMERICAN GIRL Among its many lines of popular toy products, Mattel is famous for owning top girls’ brands. In 1959, Mattel introduced a product that would change its future forever: the Barbie doll. One of the founders, Ruth Handler, had noticed how her daughter loved playing with paper cutout dolls. She decided to create a doll based on an adult rather than on a baby. Barbie took off to become one of Mattel’s critical product lines and the number one girls’ brand in the world. Since her introduction, Mattel has sold more than 1 billion Barbie dolls in over 150 countries. The Barbie line today This material was developed by Debbie Thorne, John Fraedrich, O.C. Ferrell, and Jennifer Jackson, with the editorial assistance of Jennifer Sawayda under the direction of O.C. Ferrell and Linda Ferrell. It is provided for the Daniels Fund Ethics Initiative at the University of New Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or placing it on the Internet. Please call O.C. Ferrell at 505-277-3468 for more information. (2011) Includes dolls, accessories, Barbie software, and a broad assortment of licensed products such as books, apparel, food, home furnishings, home electronics, and movies. To supplement the Barbie line, in 1998 Mattel acquired a popular younger type of doll. Mattel announced it would pay $700 million to Pleasant Co. for its high-end American Girl collection. American Girl dolls are sold with books about their lives, which take place during important periods of US history. The American Girls brand includes several book series, accessories, clothing for dolls and girls, and a magazine that ranks in the top ten American children’s magazines. HOT WHEELS Hot Wheels roared into the toy world in 1968. More than thirty years later, the brand is hotter than ever and includes high-end collectibles, NASCAR (National Association for Stock Car Auto Racing) and Formula One models for adults, high-performance cars, track sets, and play sets for children of all ages. The brand is connected with racing circuits worldwide. More than 15 million boys aged five to 15 are avid collectors, each owning forty-one cars on average. Two Hot Wheels cars are sold every second of every day. The brand began with cars designed to run on a track and has evolved into a â€Å"lifestyle† brand with licensed Hot Wheels shirts, caps, lunch boxes, backpacks, and more. Together, Hot Wheels and Barbie generate 45 percent of Mattel’s revenue and 65 percent of its profits. CABBAGE PATCH KIDS Since the introduction of mass-produced Cabbage Patch Kids in 1982, more than 90 million dolls have been sold worldwide. In 1994, Mattel took over selling these beloved dolls after purchasing production rights from Hasbro. In 1996, Mattel created a new line of Cabbage Patch doll, called Snacktime Kids, which was expected to meet with immense success. The Snacktime Kids had moving mouths that enabled children to â€Å"feed† them plastic snacks. However, the product backfired. The toy had no on/off switch and reports of children  getting their fingers or hair caught in the dolls’ mouths surfaced during the 1996 holiday season. Mattel voluntarily pulled the dolls from store shelves by January 1997, and offered consumers a cash refund of $40 on returned dolls. The U.S. Consumer Product Safety Commission applauded Mattel’s handling of the Snacktime Kids situation. Mattel effectively managed a situation that could easily have created bad publicity or a crisis situati on. Mattel stopped producing Cabbage Patch Kids in 2000. MATTEL’S COMMITMENT TO ETHICS AND SOCIAL RESPONSIBILITY Mattel’s core products and business environment create many ethical issues. Because the company’s products are designed primarily for children, it must be sensitive to social concerns about children’s rights. It must also be aware that the international environment often complicates business transactions. Different legal systems and cultural expectations about business can create ethical conflicts. Finally, the use of technology may present ethical dilemmas, especially regarding consumer privacy. Mattel has recognized these potential issues and taken steps to strengthen its commitment to business ethics. The company also purports to take a stand on social responsibility, encouraging its employees and consumers to do the same. PRIVACY AND MARKETING TECHNOLOGY One issue Mattel has tried to address repeatedly is that of privacy and online technology. Advances in technology have created special marketing issues for Mattel. The company recognizes that, because it markets to children, it must communicate with parents regarding its corporate marketing strategy. Mattel has taken steps to inform both children and adults about its philosophy regarding Internet-based marketing tools, such as the Hot Wheels website. This website contains a lengthy online privacy policy, part of which is excerpted below: Mattel, Inc. and its family of companies (â€Å"Mattel†) are committed to  protecting your online privacy when visiting a website operated by us. We do not collect and keep any personal information online from you unless you volunteer it and you are 13 or older. We also do not collect and keep personal information online from children under the age of 13 without consent of a parent or legal guardian, except in limited circumstances authorized by law and described in this policy. By assuring parents that their children’s privacy will be respected, Mattel demonstrates that it takes its responsibility of marketing to children seriously. EXPECTATIONS OF MATTEL’S BUSINESS PARTNERS Mattel, Inc. is also making a serious commitment to business ethics in its dealings with other industries. In late 1997, the company completed its first full ethics audit of each of its manufacturing sites as well as the facilities of its primary contractors. The audit revealed that the company was not using any child labor or forced labor, a problem plaguing other overseas manufacturers. However, several contractors were found to be in violation of Mattel’s safety and human rights standards and were asked to change their operations or risk losing Mattel’s business. The company now conducts an independent monitoring council audit in manufacturing facilities every three years. In an effort to continue its strong record on human rights and related ethical standards, Mattel instituted a code of conduct entitled Global Manufacturing Principles in 1997. One of these principles requires all Mattel-owned and contracted manufacturing facilities to favor business partners committed to ethical standards comparable with those of Mattel. Other principles relate to safety, wages, and adherence to local laws. Mattel’s audits and subsequent code of conduct were designed as preventative, not punitive measures. The company is dedicated to creating and encouraging responsible business practices throughout the world. 1 Mattel, Inc., Online Privacy Policy, http://www.hotwheels.com/privacy-policy (accessed August 23, 2011). Mattel also claims to be committed to its workforce. As one company consultant noted, â€Å"Mattel is committed to improving the skill level of workers [so that they] will experience increased opportunities and productivity.† This statement reflects Mattel’s concern for relationships between and with employees and business partners. The company’s code is a signal to potential partners, customers, and other stakeholders that Mattel has made a commitment to fostering and upholding ethical values. LEGAL AND ETHICAL BUSINESS PRACTICES Mattel prefers to partner with businesses similarly committed to high ethical standards. At a minimum, partners must comply with the local and national laws of the countries in which they operate. In addition, all partners must respect the intellectual property of the company, and support Mattel in the protection of assets such as patents, trademarks, or copyrights. They are also responsible for product safety and quality, protecting the environment, customs, evaluation and monitoring, and compliance. Mattel’s business partners must have high standards for product safety and quality, adhering to practices that meet Mattel’s safety and quality standards. In recent years, however, safety standards have been seriously violated, which will be discussed in more detail later. Also, because of the global nature of Mattel’s business and its history of leadership in this area, the company insists that business partners strictly adhere to local and international customs laws. Partners must also comply with all import and export regulations. To assist in compliance with standards, Mattel insists that all manufacturing facilities provide the following: 1 Full access for on-site inspections by Mattel or parties designated by Mattel 2 Full access to those records that will enable Mattel to determine compliance with its principles 3 An annual statement of compliance with Mattel’s Global Manufacturing Principles, signed by an officer of the manufacturer or manufacturing facility2 With the creation of the Mattel Independent Monitoring Council (MIMCO), Mattel became the first global consumer products company to apply such a system to facilities and core contractors worldwide. The company seeks to maintain an independent monitoring system that provides checks and balances to help ensure that standards are met. If certain aspects of Mattel’s manufacturing Principles are not being met, Mattel will try to work with them to help them fix their problems. New partners will not be hired unless they meet Mattel’s standards. If corrective action is advised but not taken, Mattel will terminate its relationship with the partner in question. Overall, Mattel is committed to both business success and ethical standards, and it recognizes that it is part of a continuous improvement process. 2 â€Å"Mattel’s Commitment to Ethics,† eBusiness Ethics, http://www.e-businessethics.com/mattel9.htm (accessed August 23, 2011). MATTEL CHILDREN’S FOUNDATION Mattel takes its social responsibilities very seriously. Through the Mattel Children’s Foundation, established in 1978, the company promotes philanthropy and community involvement among its employees and makes charitable investments to better the lives of children in need. Funding priorities have included building a new Mattel Children’s Hospital at the University of California, Los Angeles (UCLA), sustaining the Mattel Family Learning Program, and promoting giving among Mattel employees. In November 1998, Mattel donated a multiyear, $25 million gift to the UCLA Children’s Hospital. The gift was meant to support the existing hospital and provide for a new state-of-the-art facility. In honor of Mattel’s donation, the hospital was renamed Mattel Children’s Hospital at UCLA. The Mattel Family Learning Program utilizes computer learning labs as a way to advance children’s basic skills. Now numbering more than eighty throughout the United States, Hong Kong, Canada, and Mexico, the labs offer software and technology designed to help children with special needs or limited English proficiency. Mattel employees are also encouraged to participate in a wide range of volunteer activities as part of â€Å"Mattel Volunteers: Happy to Help.† Employees serving on boards of local nonprofit organizations or helping with ongoing nonprofit programs are eligible to apply for volunteer grants supporting their organizations. Mattel employees contributing to higher education or to nonprofit organizations serving children in need are eligible to have their personal donations matched dollar for dollar up to $5,000 annually. INTERNATIONAL MANUFACTURING PRINCIPLES As a U.S.-based multinational company owning and operating facilities and contracting worldwide, Mattel’s Global Manufacturing Principles reflect not only its need to conduct manufacturing responsibly, but to respect the cultural, ethical, and philosophical differences of the countries in which it operates. These Principles set uniform standards across Mattel manufacturers and attempt to benefit both employees and consumers. Mattel’s Principles cover issues such as wages, work hours, child labor, forced labor, discrimination, freedom of association, and working conditions. Workers must be paid at least minimum wage or a wage that meets  local industry standards (whichever is greater). No one under the age of 16 or the local age limit (whichever is higher) may be allowed to work for Mattel facilities. Mattel refuses to work with facilities that use forced or prison labor, or to use these types of labor itself. Additionally, Mattel does not tolerate discrimination. The company states that an individual should be hired and employed based on his or her ability—not on individual characteristics or beliefs. Mattel recognizes all employees’ rights to choose to associate with organizations or associations without interference. Regarding working conditions, all Mattel facilities and its business partners must provide safe working environments for their employees. ISSUES WITH OVERSEAS MANUFACTURING Despite Mattel’s best efforts, not all overseas manufacturers have faithfully adhered to its high standards. Mattel has come under scrutiny over its sale of unsafe products. In September 2007, Mattel announced recalls of toys containing lead paint. The problem surfaced when a European retailer discovered lead paint on a toy. An estimated 10 million individual toys produced in China were affected. Mattel quickly stopped production at Lee Der, the company officially producing the recalled toys, after it was discovered that Lee Der had purchased lead-tainted paint to be used on the toys. Mattel blamed the fiasco on the manufacturers’ desire to save money in the face of increasing prices. â€Å"In the last three or five years, youve seen labor prices more than double, raw material prices double or triple,† CEO Eckert said in an interview, â€Å"and I think that theres a lot of pressure on guys that are working at the margin to try to save money. The situation began when Early Light Industrial Co., a subcontractor for Mattel owned by Hong Kong toy tycoon Choi Chee Ming, subcontracted the painting of parts of CARS toys to another China-based vendor. The vendor, named Hong Li Da, decided to source paint from a non-authorized third-party supplier—a violation of Mattel’s requirement to use paint supplied directly by Early Light. The products were found to contain â€Å"impermissible levels of lead.† On August 2, 2007, it was announced that another of Early Lights subcontractors, Lee Der Industrial Co., used the same lead paint found on Cars products. China immediately suspended the companys export license. Afterward, Mattel pinpointed three paint suppliers working for Lee Der—Dongxin, Zhongxin, and Mingdai. This paint was used by Lee Der to produce Mattels line of Fisher-Price products. It is said that Lee Der purchased the paint from Mingdai due to an intimate friendship between the two company’s owners. On August 11, 2007, Zhang Shuhong, operator of Lee Der, hung himself after paying his 5,000 staff members. Later that month, Mattel was forced to recall several more toys because of powerful magnets in the toys that could come loose and pose a choking hazard for young children. If more than one magnet is swallowed, the magnets can attract each other inside the child’s stomach, causing potentially fatal complications. Over 21 million Mattel toys were recalled in all, and parents filed several lawsuits claiming that these Mattel products harmed their children. At first, Mattel blamed Chinese subcontractors for the huge toys recalls, but the company later accepted a portion of the blame for its troubles, while maintaining that Chinese manufacturers were largely at fault. The Chinese view the situation quite differently. As reported by the state-run Xinhua news agency, the spokesman for Chinas General Administration of Quality Supervision and Inspection and Quarantine said, â€Å"Mattel should improve its product design and supervision over product quality. Chinese original equipment manufacturers were doing the job just as importers requested, and the toys conformed to the U.S. regulations and standards at the time of the production. Mattel also faced criticism from many of its consumers, who believed Mattel was denying culpability by placing much of the blame on China. Mattel was later awarded the 2007 â€Å"Bad Product† Award by Consumers International. How did this crisis occur under the watch of a company praised for its ethics and high safety standards? Although Mattel had investigated its contractors, it did not audit the entire supply chain, including subcontractors. These  oversights left room for these violations to occur. Mattel has also moved to enforce a rule that subcontractors cannot hire suppliers two or three tiers down. In a statement, Mattel says it has spent more than 50,000 hours investigating its vendors and testing its toys. Mattel also announced a three-point plan. This plan aims to tighten Mattel’s control of production, discover and prevent the unauthorized use of subcontractors, and test the products itself rather than depending on contractors. THE CHINESE GOVERNMENT’S REACTION Chinese officials eventually did admit the government’s failure to properly protect the public. The Chinese government promised to tighten supervision of exported products, but effective supervision is challenging in such a large country that is so burdened with corruption. In January 2008, the Chinese government launched a four-month-long nationwide product quality campaign, offering intensive training courses to domestic toy manufacturers to help them brush up on their knowledge of international product standards and safety awareness. As a result of the crackdown, the State Administration for Quality Supervision and Inspection and Quarantine (AQSIQ) announced that it had revoked the licenses of more than 600 Chinese toy makers. As of 2008, the State Administration for Commerce and Industry (SACI) released a report claiming that 87.5 percent of China’s newly manufactured toys met quality requirements. While this represents an improvement, the temptation to cut corners remains strong in a country that uses price, not quality, as its main competitive advantage. Where there is demand, there will be people trying to turn a quick profit. MATTEL VERSUS FORMER EMPLOYEE AND MGA In 2004, Mattel became embroiled in a bitter intellectual property rights battle with former employee Carter Bryant and MGA Entertainment Inc. over rights to MGA’s popular Bratz dolls. Carter Bryant, an on-again/off-again Mattel employee, designed the Bratz dolls and pitched them to MGA. A few months after the pitch, Bryant left  Mattel to work at MGA, which began producing Bratz in 2001. In 2002, Mattel launched an investigation into whether Bryant had designed the Bratz dolls while employed with Mattel. After two years of investigation, Mattel sued Bryant. A year later MGA fired off a suit of its own, claiming that Mattel was creating Barbies with looks similar to those of Bratz in an effort to eliminate the competition. Mattel answered by expanding its own suit to include MGA and its CEO, Isaac Larian. For decades, Barbie has reigned supreme on the doll market. However, Bratz dolls have given Barbie a run for her money. In 2005, four years after the brand’s debut, Bratz sales were at $2 billion. At the same time, Barbie was suffering from declining sales. In 2008 Barbie’s gross sales fell by 6 percent. Many analysts believe that Barbie has reached the maturity stage of its product life cycle. Four years after the initial suit was filed, Bryant settled with Mattel under an undisclosed set of terms. In July 2008, a jury deemed MGA and its CEO liable for what it termed â€Å"intentional interference† regarding Bryant’s contract with Mattel. In August 2008, Mattel received damages in the range of $100 million. Although Mattel first requested damages of $1.8 billion, the company is pleased with the principle behind the victory. In December 2008, Mattel appeared to win another victory when a California judge banned MGA from issuing or selling any more Bratz dolls. However, the tide soon turned on Mattel’s victory. In July 2010, the Ninth U.S. Circuit Court of Appeals threw out the ruling. Eventually, the case came down to whether Mattel owned Bryant’s ideas under the contract he had with the comapny. In April 2011, a California federal jury rejected Mattel’s claims to ownership. In another blow to Mattel, the jury also ruled that the company had stolen trade secrets from MGA. According to the allegations, Mattel employees used fake business cards to get into MGA showrooms during toy fairs. Mattel was ordered to pay $85 million in liabilities, plus an additional $225 million in damages and legal fees. MGA CEO Isaac Larian has  also announced that he will file an antitrust case against Mattel. Mattel continues to claim that Bryant violated his contract when he was working for the company . MATTEL LOOKS TOWARD THE FUTURE Like all major companies, Mattel has weathered its share of storms. The company has faced a series of difficult and potentially crippling challenges, including the recent verdict against the company in the Bratz lawsuit. During the wave of toy recalls, some analysts suggested that the company’s reputation was battered beyond repair. Mattel, however, has refused to go quietly. Although the company admits to poorly handling recent affairs, it is attempting to rectify its mistakes and to prevent future mistakes as well. With the economic future of the United States uncertain, Mattel may be in for slow growth for some time to come. Mattel is hard at work restoring goodwill and faith in its brands, even as it continues to be plagued with residual distrust over the lead paint scandal and its alleged theft of trade secrets. Reputations are hard won and easily lost, but Mattel appears to be steadfast in its commitment to restoring its reputation. QUESTIONS 1. Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities? 2. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers? What changes and additions would you make to the company’s Global Manufacturing Principles? 3. To what extent is Mattel responsible for issues related to its production of toys in China? How might Mattel have avoided these issues? 9 Sources: Lisa Bannon and Carlta Vitzhum, â€Å"One-Toy-Fits-All: How Industry Learned to Love the Global Kid,† Wall Street Journal, Apr. 30, 2003, http://online.wsj.com. Adam Bryant, â€Å"Mattel CEO Jill Barad and a Toyshop That Doesn’t Forget to Play,† New York Times, Oct. 11, 1998. Bill Duryea, â€Å"Barbie-holics: They’re Devoted to the Doll,† St. Petersburg Times, Aug. 7, 1998. Rachel Engers, â€Å"Mattel Board Members Buy $30 Million in Stock: Insider Focus,† Bloomberg.com, Dec. 22, 2000. Mattel, Inc., Hot Wheels web site, http://www.hotwheels.com. â€Å"Independent Monitoring Council Completes Audits of Mattel Manufacturing Facilities in Indonesia, Malaysia and Thailand,† Mattel, press release, Nov. 15, 2002, www.shareholder.com/mattel/news/20021115-95295.cfm. â€Å"Investors and Media,† â€Å"Mattel Children’s Foundation,† and â€Å"Mattel Independent Monitoring Council,† Mattel, http://www.mattel.com/about_us (all accessed Apr. 30, 2003). â€Å"Mattel and U.S. Consumer Product Safety Commission Announce Voluntary Refund Program for Cabbage Patch Kids Snacktime Kids Dolls,† U.S. Consumer Product Safety Commission, Office of Information and Public Affairs, Release No. 97-055, Jan. 6, 1997. â€Å"Mattel, Inc., Launches Global Code of Conduct Intended to Improve Workplace, Workers’ Standard of Living,† Canada NewsWire, Nov. 21, 1997. â€Å"Mattel, Inc., Online Privacy Policy,† Mattel http://www.hotwheels.com/policy.asp (accessed Apr. 30, 2003). Marla Matzer, â€Å"Deals on Hot Wheels,† Los Angeles Times, Jul. 22, 1998. Patricia Sellers, â€Å"The 50 Most Powerful Women in American Business,† Fortune, Oct. 12, 1998. â€Å"Toymaker Mattel Bans Child Labor,† Denver Post, Nov. 21, 1998. Michael White, â€Å"Barbie Will Lose Some Curves When Mattel Modernizes Icon,† Detroit News, Nov. 18, 1997. Laura S. Spark, Chinese Product Scares Prompt US Fears. BBC News. July 10 2007, http://news.bbc.co.uk/2/hi/americas/6275758.stm (accessed May 8, 2009). Benjamin B. Olshin, China, Culture, and Product Recalls. S2R. August 20, 2007, http://www.s2r.biz/s2rpapers/papers- Chinese_Product.pdf (accessed April 5, 2008). Mattel Recalls Batmanâ„ ¢ and One Pieceâ„ ¢ Magnetic Action Figure Sets. CPSC. 14 Aug. 2007, http://service.mattel.com/us/recall/J1944CPSC.pdf. Parker. Magnetic Toy Sets (accessed May 8, 2009). Product Recall. Mattel Consumer Service. 1 Apr. 2008 http://service.mattel.com/us/recall.asp. David Barboza and Louise Story. Toymaking in China, Mattel’S Way. New York Times. July 26, 2007, http://www.nytimes.com/2007/07/26/business/26toy.html?pagewanted=1_r=3hp (accessed May 10, 2009). Shu-Ching Chen, A Blow to Hong Kongs Toy King. Forbes.Com. August 15, 2007, http://www.forbes.com/2007/08/15/mattel-china- choi-face-markets-cx_jc_0815autofacescan01.html (accessed May 10, 2009). David Barboza, Scandal and Suicide in China: a Dark Side of Toys. Iht.Com. August 23, 2007, http://www.iht.com/articles/2007/08/23/business/23suicide.php?page=1 (May 10, 2009). The United States Has Not Restricted Imports Under the China Safeguard. United States Government Accountability Office. Sept. 2005, http://www.gao.gov/new.items/d051056.pdf (May 10, 2009). Jack A. Raisner, Using the â€Å"Ethical Environment†Paradigm to Teach Business Ethics:the Case of the Maquiladoras. Journal of Business Ethics. 1997, http://www.springerlink.com/content/nv62636101163v07/fulltext.pdf (May 10, 2008). â€Å"Mattel awarded $100M in doll lawsuit,† USA Today, August 27, 2008, pg. B-1. Nicholas Casey, â€Å"Mattel Prevails Over MGA in Bratz-Doll Trial,† The Wall Street Journal, July 18, 2008, pp. B-18-B-19. Nicholas Casey, â€Å"Mattel to Get Up to $100 Million in Bratz Case,† The Wall Street Journal, August 27, 2008, http://online.wsj.com/article_print/SB121978263398273857.html (accessed 28 Aug. 2008). American Girl, http://www.americangirl.com (accessed 14 Sept. 2008). â€Å"Barbie,† http://www.mattel.com, http://www.mattel.com/our_toys/ot_barb.asp (accessed 14 Sept. 2008). Mattel Annual Report 2008, http://www.shareholder.com/mattel/downloads/2007AR.pdf (accessed 14 Sept. 2008). â€Å"Mattel History,† http://www.mattel.com/about_us/history/default.asp?f=true (accessed 3 Dec. 2008). â€Å"Learning from Mattel,† Tuck School of Business at Dartmouth, http://mba.tuck.dartmouth.edu/pdf/2002-1-0072.pdf (accessed 3 Dec. 2008). â€Å"Mattel to Sell Learning Company,† Direct, 2 Oct. 2000, http://directmag.com/news/marketing_mattel_sell_learning/ (accessed 3 Dec. 2008). Miranda Hitti, â€Å"9 Million Mattel Toys Recalled,† WebMD, 14 Aug. 2007, http://children.webmd.com/news/20070814/9_million_mattel_toys_recalled, (accessed 3 Dec. 2008). â€Å"Third toy recall by Mattel in five weeks,† Business Standard, 6 Sept. 2006, http://www.business-standard.com/india/storypage.php?autono=297057, (accessed 3 Dec. 2008). â€Å"International Bad Product Awards 2007,† Consumers International, http://www.consumersinternational.org/Shared_ASP_Files/UploadedFiles/527739D3-1D7B-47AF-B85C-6FD25779149B_InternationalBadProductsAwards-pressbriefing.pdf (accessed 3 Dec. 2008). Gina Keating, â€Å"MGA ‘still accessing’ impact of Bratz ruling: CEO,† Yahoo! News, 4 Dec. 2008, http://news.yahoo.com/s/nm/20081205/bs_nm/us_mattel_larian_1 (accessed 5 Dec. 2008). â€Å"Bratz loses battle of the dolls,† BBC News, 5 Dec. 2008, http://news.bbc.co.uk/2/hi/business/7767270.stm (accessed 5 Dec. 2008). â€Å"100 Best Companies to Work For,† CNNMoney, http://money.cnn.com/magazines/fortune/bestcompanies/2011/full_list/ (accessed 23, Aug. 2011). Andrea Chang, â€Å"Mattel must pay MGA $310 million in Bratz case,† Los Angeles Times, 5 Aug. 2011, http://articles.latimes.com/2011/aug/05/business/la-fi-mattel-bratz-20110805 (accessed 23 Aug. 2011). Ann Zimmerman, â€Å"Mattel Loses in Bratz Spat,† The Wall Street Journal, 22 April 2011, http://online.wsj.com/article/SB10001424052748703983704576276984087591872.html (accessed 23 Aug. 2011). â€Å"Income Statement: Mattel Inc. (MAT),† Yahoo! Finance, http://finance.yahoo.com/q/is?s=MAT+Income+Statementannual (accessed 23 Aug. 2011).

Habits Speech Essay Example for Free

Habits Speech Essay It is commonly accepted that a person’s bad habits are bad. Right? Wrong. Today I’ll be giving some examples of habits of mine that are actually in a way, beneficial to me. ANGER – Ever since I remember, I’ve had the habit of getting angry very easily, but it turns out that letting off a head of steam may bring physical benefits. Researchers have found that people who respond to high-stress situations with some righteous anger maintain lower blood pressure and secrete less cortisol, known as the stress hormone, than people who respond with fear or bottle up their feelings. VIDEO GAMES Despite being blamed for their part in the obesity epidemic, video games can actually help us get fit and lose weight. It turns out it actually boosts your metabolism! Whilst playing video games, a person’s heart rates speeds up; they used more energy and begin breathing faster. This could have a positive effect on health, provided theyre not substituted for real sport. SWEARING Did you know that swearing is actually good for you? Yes, scientists have proven that swearing eases pain and allows you to withstand pain for longer. Swearing is connected to our adrenaline and when people swear, they have an elevated heart rate, so it could be that swearing increases their aggression levels. Increased aggression has been shown to reduce peoples sensitivity to pain. LAZING ABOUT – This kind of behavior is believed to add years to your life. People who get up early and busy themselves all day long are heading for an early grave. Lazing about is the key to a long life and an antidote to personal stress. People who would rather take a midday nap instead of playing squash have a better chance of living into old age. If you don’t believe me. An example of this is the increased lifespan of zoo animals for instance lions in the Serengeti live only eight yea rs, but can live to an age of 20 in captivity. STRESS – Stress, while long periods of stress can leave your immune system depleted and prone to infection, researchers have found that a short stressful incident can boost your learning and memory. Acute stress increases transmission of glutamate, the substance that passes messages to and from the brain. This improves working memory. Stress hormones have both protective and damaging effects on the body. This is why we need stress to perform better, but dont want to be stressed out. LOUD MUSIC – Most people believe that listening to music very loud is damaging to your ears. This may be true; however it also stimulates part of the inner ear known as the sacculus, which responds to the beat of music. The sacculus, has no hearing function in humans, but is sensitive only to very loud volumes. It has a connection to the part of the brain responsible for drives such as hunger and sex. When these desires are satisfied, the brain is stimulated into releasing feel-good hormones that make us calm, happy and responsive. FIDGETING It may be irritating, but natural fidgets are doing themselves a favour by fighting obesity. Researchers have found that people who always seem to be on the go are more likely to be slim. The extra motion, whether it is tapping, twitching, stretching or yawning, accounts for an extra 350 calories a day. The amount of this low-grade activity is so large it could be the only thing keeping some from becoming obese. So the next time someone tells you to stop whatever habit it is you’re doing, because they don’t approve. Think twice, and ask yourself. Is it benefitting you!

Sunday, July 21, 2019

Modern History of the Jaipur Textile Handicraft in Asia

Modern History of the Jaipur Textile Handicraft in Asia The Father of the Nation, Mahatma Gandhi, led one of the significant struggle movements during the Indian struggle of Independence, the Non-Cooperation Movement. Aimed towards resisting the British occupation of the nation, hundreds of men and women rallied together. Following the ways of non-violence or ahimsa, the protestors actually tried to uphold the values of integrity and Indian honor by not buying British goods. Since local handicrafts were dying a slow death due to persistent and forceful import of British factory-made goods, a mass scale protest was organised to save the local artisans and their artwork. The colonial oppression and the anger of the Jallianwala Bagh massacre were the major reasons behind such a mass led movement. India has always been a traditionally agrarian economy. Inspite of lack of insufficient qualitative assessment of those times, there is an estimation that the countrys reap was quite an income. During the pre-colonial period of India, the raw and finished textile handicrafts like calicos, muslin, handcrafted shawls, along with other agricultural products were exported to Europe, South East Asia, and the Middle East in exchange of silver and gold. As the British colonialism started, the bankruptcy of the Indias handicraft industry took place. The Industrial Revolution in Europe and the policies implemented by the Company rule in India deprived India of its profits. After Independence, the textile handicraft industry has been helped to revive by various initiatives by the government. With such measures undertaken, the industry has spread from the rural areas to the urban areas. The textile handicraft business has become a high paying job and a business option for entrepreneurs in India. Especially, the artisans of the weaker section are profited with such a respectable and dignified profession. Talking about the various textile handicraft art forms that are popular are pashmina shawl, paithani saris, gara saris, and banarasi silk saris. Being a highly labor oriented, textile handicraft industry mainly occupies women artisans. Phulkari, block printing, jamawar, block printing, batik, tie and dye, and resist printing are popularly seen artworks on various textile handicrafts. Jaipur is the capital of Rajasthan. It is famous for its tourism and world heritage monuments. However, it also attracts tourists and people to its land due to its alluring textile handicrafts. The local artisans also offer colorful textile handicraft fabrics in bright colors with embroidery (zardozi and hand embroidery), prints such as traditional Sanganeri hand block prints, and Bagru prints on traditional dresses such as bandhej, lehriya, pachranga, etc. Ethnic textile handicraft wear such as odhanis, safas, and other dress materials are available in plenty with an amazing play of colors and an exquisite mirrorwork on their surfaces. These actually are an excuse to create a style statement and almost every upscale fashion designer gets inspired with such trendy decorational patterns on their creations. With such a playful experience of patterns, colors and designs with Jaipuri handicraft textiles, you can experience India with a rendezvous with Jaipurs cultural and traditional beliefs that are popular worldwide. The royal Pink City also offers some valuable carpets and rugs. Carpet making has been one of the main occupations in the textile handicraft business of Jaipur. Naming its art form roots since the Mughal era, the skilled carpet artisans are mostly the descendents of the Persian weavers that were brought to India. Since then, the erstwile city rulers have patronized carpet weaving inspired with Persian as well as Turkish motifs and decorations. Some of the carpets and rugs acquired from Jaipur have obtained the title of an antique, possessed. The specialty of such rugs is that they are all hand woven. Hand knotted and hand woven floor coverings have been taken to a next level by Jaipur Rugs Company. The gobally renowned company offers quality and durability along with the traditional and contemporary designs. Being a major exporter of rugs and carpets to most countries in the globe, Jaipur Rugs delivers style with buyer satisfaction. Come to Jaipur and buy these wonderful textile handicraft products at Kishanpol Bazaar, Tripolia Bazaar, Nehru Bazaar and Bapu Bazaar within the walled city. New piece (25 October 2010) After Independence, the textile handicraft industry of India has been revived by various initiatives by the government. With such measures undertaken, the industry has spread from rural to urban areas. The textile handicraft business has become a high paying job and a business option for budding entrepreneurs in India. Especially, the artisans of the weaker section are profited with such a respectable and dignified profession along with many of them setting up small cottage industries together in collaboration. In this direction, the Indian government has set up Khadi Gram Udyog too, to give a boost to various traditional handicrafts of India. The several outlets can be found in many states of India. Especially the khadi cloth and its ready-made garments are popular in the domestic and international bazaar. Jaipurs local artisans offer colorful textile handicraft fabrics in brilliant colors with embroidery (zardozi and hand embroidery), prints and exquisite mirror work that it makes a mini fashion industry of Rajasthans own. Origin of Textile Handicrafts Textiles being a constituent part of any civilization, its origin cannot be marked precisely but started in prehistoric Indian history. Nevertheless, the Hindu civilization being one of the oldest one surviving, its traditional textile forms are very famous worldwide. The state of Rajasthan falls in the Northern region of India. The traditions show an enthralling and colorful culture with awe-inspiring royal architecture as well as textiles. Traditionally, the rich culture and spirit of the Rajasthani native is largely held responsible for the beauty of its cultural attire that is preferred by tourists, home and abroad. Particularly Jaipur is the capital of Rajasthan and means truly in terms of the availability of various Rajasthani textile handicrafts. Textile Handicrafts in Jaipur Jaipur being a city of an amalgamation of both modern and traditional provides a unique and stunning assortment of cultural attires of Rajasthan. The various textile arts are Handblock Prints, Tie and Dye, Lehariya Prints. Owing to the vibrant bright colors in the clothes, patterned arts such as Samdar Lehar, Chunari and Bandhej are a favorite amongst women and men both. Through tie and dye, splashes of white around the chosen color of the fabric are obtained as a result. Thereafter, the fabric is beautified more with further embellishments. Traditionally, handblock prints are done extensively with vegetable dyes and wooden carved blocks. However, nowadays, chemical dyes are often used for permanency of the prints on the fabric. The most famous gold-like lacework known as Zari, along with gota, zardozi, etc., seemingly cast a spell on eyes as they simply highlight a simple looking piece of cloth to an attractive one. The skillful hands of the craftsmen ably design eccentrically pretty Lehariyas that means the ripples of a shimmering ocean. Each colorfully wavy lehariya is favored by most of the women during a particular festival in Rajasthan. Batik is the freehand color textile form that generously utilises free imagination and big color palette. All blended with the proficiency of the maker turns it into a stylised form of a cloth piece that actually is a head turner. Famous Screen Printing to provide a different type of textile form that is less time consuming to make. With the kind usage of a variety of bright colors on the cloth, the photosensitivity of the color dyes is credited to create wanted pictures or designs. A textile form reflecting the epic story of Pabuji Par, a fourteenth century Rajasthani legendary figure, also exists. Every traditional native of Rajasthan recites his oral recitations and they proudly portray Pabujis heroism on textile forms. Last but not the least, Jaipurs famous Carpets and Dhurries are also one of the textile forms. The village artisans residing near and beyond Jaipur weave them. Most of them practice carpet weaving as an heirloom business since ages. Their ancestors came from Persia during the rule of Mughal ruler Akbar and settled here. Making of Textile Handicrafts Jaipurs textile forms range from clothes, curtains, table clothes, bags, carpets and many more that are known especially for their rich textures and colors. People find them interesting because of the variety of threads or fibres used to reproduce the legacy that the Rajasthani culture essence contains. With a lot of style and grace, textile forms of Rajasthan very well add a lot of personality with an amazing color palette. The rusticity of the Indian rurality with its creativity is present fully within the designs and patterns. Traditionally, every step is carried on by hands and using herbal colors. However, to meet growing demands, machines are also used often. For example, originally, hand block printing was done making patterns through cut potatoes. Later, the potato pieces replaced with teakwood carved blocks created the same magic called as Sanganeri Prints. Similarly, Bagru Prints show that opulence with the red and black combination. Not-to-miss, carpet making has been one of the main occupations in the textile handicraft business of Jaipur. Patronized carpet weaving inspired with Persian as well as Turkish motifs and decorations can still be seen that are hand woven and hand knotted. Some of the carpets and rugs acquired from Jaipur have obtained the title of an antique, possessed. Salability of Textile Handicrafts With such a playful experience of patterns, colors and designs with Jaipuri handicraft textiles, popular ones are pashmina shawl, paithani saris, gara saris, and banarasi silk saris. Ethnic textile handicraft wear such as odhanis, safas, and other dress materials are available in plenty with an amazing play of colors and an exquisite mirrorwork on their surfaces. These actually are an excuse to create a style statement and almost every upscale fashion designer gets inspired with such trendy decorational patterns on their creations. Come to Jaipur and buy these wonderful textile handicraft products at Kishanpol Bazaar, Tripolia Bazaar, Nehru Bazaar and Bapu Bazaar within the walled city.

Saturday, July 20, 2019

Archetypes Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  4tH Quarter Paper  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There are many archetypical symbols used in hundreds of works, new and old. Some of these symbols include: war, peace, love, nature, birds, mountains, and darkness. These symbols have deep meaning which help embellish a certain work. They also help the reader to better understand the theme or plot of a work. They are used freely and abundantly in most modern and pre-modern works.   Ã‚  Ã‚  Ã‚  Ã‚  The archetypical symbol of war is used symbolically as a sense of conflict or tension. It may express disbelief, or trouble. In a sense it is used to draw the reader in close. War is never looked at as a positive thing. When we think of war, we think of violence, death, destruction, heartache, cold and bitterness. This is usually what is intended by the author. Usually peace is follows. Like any work there is a rise a climax and a fall in the plot. War or conflict is usually the strongest in the climax and then the peace comes during the falling point.   Ã‚  Ã‚  Ã‚  Ã‚  In the play of Hamlet war is used many times as a archetype symbol. Hamlet struggles with himself and in a way... Archetypes Essay -- essays research papers fc   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  4tH Quarter Paper  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There are many archetypical symbols used in hundreds of works, new and old. Some of these symbols include: war, peace, love, nature, birds, mountains, and darkness. These symbols have deep meaning which help embellish a certain work. They also help the reader to better understand the theme or plot of a work. They are used freely and abundantly in most modern and pre-modern works.   Ã‚  Ã‚  Ã‚  Ã‚  The archetypical symbol of war is used symbolically as a sense of conflict or tension. It may express disbelief, or trouble. In a sense it is used to draw the reader in close. War is never looked at as a positive thing. When we think of war, we think of violence, death, destruction, heartache, cold and bitterness. This is usually what is intended by the author. Usually peace is follows. Like any work there is a rise a climax and a fall in the plot. War or conflict is usually the strongest in the climax and then the peace comes during the falling point.   Ã‚  Ã‚  Ã‚  Ã‚  In the play of Hamlet war is used many times as a archetype symbol. Hamlet struggles with himself and in a way...

Friday, July 19, 2019

Supporting a Smoking Ban Essay -- essays research papers

Smoking I am writing an essay about smoking and whether or not you smoke I would like to share my views with you. As well as my views I will also explain the views of others who support smoking. I chose this subject because it is something that really annoys me. My opinion is against it, especially in public places. My reasons are that it harms the smoker and others. Other people feel that smoking is not a bad thing and support it. My opinion of those people is that they are probably all smokers. My first argument against smoking is health. The health problems caused by smoking are serious and numerous. There is clear evidence here! Heart attacks, strokes, emphysema, abdominal aortic aneurysm, acute myeloid leukaemia, cataracts, cervical cancer, kidney cancer, pancreatic cancer, periodontitis, pneumonia, stomach cancer ,bronchitis, heart disease. In young people, three out of four deaths are caused by smoking! That?s only those deaths caused by heart disease, but it?s a problem as lots of deaths caused by heart disease are due to heredity from parents, lack of exercise, diet, diabetes, high blood pressure, stress and anger and obesity. There are so many causes for heart attacks and death and four out of five are caused by smoking. This is the main argument against smoking, the health of the smoker. Secondly, the person who is smoking is creating smoke. This is not only damaging the environment, it is annoying others. The smell is bad but the smoke can go into people?s lungs and cause cancer which could then kill them. This is known as passive smoking. Heart and lung disease can be caused by smoking so passive smoking could also give you the illness. If someone is standing in a group of people that are smoking, even if ... ...ed to take care of them when they get ill and they probably don?t realise or think of that. Some people believe that when they quit smoking they will put on weight, this may be true as smoking burns off an average of 200 calories a day, nicotine is an appetite suppressant which means you won?t feel the urge to eat, just to smoke. Metabolism is boosted. To sum up, you they don?t get the calories burned off and will be eating more, probably un-healthy things. There are ways to quit and not put on weight. Exercise more, keep healthy snacks at hand, avoid alcohol, and take nicotine pills, patches, or fake cigarettes. In conclusion, there are arguments for and against this topic because people?s opinions can be very different. I am against smoking and have detailed my arguments against it but have also included some reasons for it because so many people do support it.

Essay --

Realms of Cognition in Middle Childhood Realms of Cognition in Middle School How has technology impacted cognitive development in middle childhood? What practical advice should helping professionals give to parents who want to protect their children from harm but also proved them with the advantages of technology? â€Å"For children at the start of middle school years, school and its peer group structure represents a new frontier† (Broderick & Blewitt, 2010, p. 176). â€Å"Another problems with children’s very early use of electronic media is that it displaces, or takes time away from, other activities that are more critical for positive development† (Broderick & Blewitt, 2010, p. 182). How has technology impacted cognitive development in middle childhood? Televisions, video games, and computer has impact on cognitive development. Children needs some form of activities outside of the home. Riding bikes, and play with their friends. Playing video games, and watching televisions requires no exercise. Televisions is ok for educational programs to watch. ...

Thursday, July 18, 2019

Effect of Social Networking

Over the past few years, social networking websites such as Facebook and Myspace have exploded in popularity, especially among children and teenagers. The social networks as Facebook, MySpace and others are all â€Å"virtual places† where people find themselves and share information. Nowadays, social networks are the best tools for communication, though in the first place they were used only for university purposes, where students and colleagues stayed in contact with each other after works or studies.However, recent events involving child predators and other dangerous individuals using these sites have raised concerns about safety. Particularly in the western conutries, many parents view social networking websites with suspicion while having limited understanding of what these sites really are or how they work. Used responsibly, social networking sites do not pose a danger or threat to anyone. Facebook, Myspace, and other sites have numerous benefits for their users in terms of interacting and talking with other people, but also provide comprehensive privacy and safety features.Facebook, for example, does not allow people to view others’ profiles unless they are friends, which requires both people to confirm their relationship. Even though Some studies imply that social networks could have negative impact on people social health. These can cause people to stray from reality and immerse themselves in the virtual world of social community. â€Å"Instead of meeting people in person, they spend more time in front of the computer screens checking what the virtual friends are doing. †The next effect that many scientists have warned about is the influence that social networks can have on human health. The main effect is on the human brain. â€Å"Baroness Greenfield, an Oxford University neuroscientist and director of the Royal Institution, believes repeated exposure could effectively ‘rewire' the brain. † Another important effect of social networks is on business. Online social networking is the newest weapon to get more customers. â€Å"William Baker, a professor of marketing at San Diego State University, found that firms that ely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don't. Online networks can help you hire the right people, market your product — or even find a manufacturer. † In conclusion, as stated before, today social networks are the main tools of communications. Networks like Facebook, Twitter, MySpace and so on can have a great impact on human life and influence positively or negatively the social life, health and the world business.

Wednesday, July 17, 2019

Airtel Advertisement Analysis

Airtel Advertisement Analysis 1. first appearance by Group-2Abhinav Shikhar Ashwin GoyalJoshuva Alexander Motiur RahamanMudit Desai Maneesh GargVignesh P. B Kanupriya Sethi emailprotected com 2. agonistical Environment Communication any amour that allows one person to air to another(prenominal) person 1) Telecom sector 2) Skype 3) stake servers 4) Social network sitesTodays youth constituent a kind with theirfamilies but they consider their life with their adepts.Thus, the parley as hygienic as theservice has relevance for todays youth. 3. 1. Airtel Jingle- A. R. Rahaman 4. 1. Airtel Jingle- A. R. Rahaman 16 states, 600 one million million million lot, one service provider champion network that connects India, like A. R Rahman moves India with his unison TG People who need wireless network, stack who want to connect on the go, battalion who want to be the part of the gyration of wireless communication This music went on to become the Airtel Signature Tune 5. 2 . core The Dots 6. 2.Join The Dots Few relation ar rattling important, they cant be avoided When relations are based on love and affections, exceed is nothing and conversation is possible economize connected with AirtelTG special relations Son, Daughter, Wife, Husband, Mother, drive ( Every Family member) 7. 3. Communication Boundaries 8. 3. Communication Boundaries submit Yourself platform m identicalg the breakout of communication barriers its focal point Deewarein gir jaati hain, faasle mit jaate hain, jahan do baatein ho jaati hain (Barriers break when citizenry talk). Connecting cultures, longing to communicate without any barriers the society places, making virgin stars, caring, unity, peace, free mindednessTG long distance relationship Son/ daughter away from home, hubby away from hiswife for business assignment, friends separated because ofcareers. 9. 4. unending Goodbye 10. 4. Endless Goodbye A man and his girl are neer apart even after they secern goodbye With Airtel 3G video calls, you always stay close to your oved ones, no matter how far-off you are. love-Affection-Togetherness TG people who always want to get word and talk with each other put up as Best Ad in CANNES Festival in 2010 11. 5. Street doer 12. 5. Street Performer Dil Jo Chahe Pass Laye wheresoever you go, carry your entertainment with you Entertainment anywhere any day. TG On the GO entertainment lovers, Demanding 13. 6. Together Good Things adventure 14. 6.Together Good Things Happen The growth of Airtel is link up to Shahrukh khan from its No one to somebody to stardom, which is connected to 110 million fans. Unity, togetherness, networking, Aspiration, chasing the dreams, relationships, success. animateness is all about experience You cannot be alone when 110 million people are connected with you TG Aspirating People, close friends, people who loves networking, people who want to be together 15. 7.Har ek friend Zaroori hota hai 16. 7. Ha r ek friend Zaroori hota hai Besides entertain one and all with its catchy jingle, the ad served to position Airtel as a discoloration that stands for friendship, and helps one to stay in spotlight with all kinds of friendsThe early morning friend TG the guy who throws his house open the late night saviour the ones who pay for you The ones who acquire money from you the list is endless. 17. 8. Jo tera hai wo mera hai 18. 8.Jo tera hai wo mera hai association is all about sharing Picturisation vibrant, peppy, picturesque and pretty much bursting with youth, and the upbeat humor of the ad is complemented by an anthem that has started creating quite an a buzz on the digital space. Relation, happiness, Youngsters, Masti, Cool factor, Memorable moments in friends. TG Teenagers, youngsters, tech Savvy 19. Power of human aspect 20. Proud to be Indian 21. Airtel distinguish is All About.Teenagers, youngsters,( special relations-family, friends, love( breaking of communica tion barriers( Express Yourself( love-Affection-Togetherness-bonding( every friend is important( Dil Jo Chahe Pass Laye( More than 110 million people networking( & many more.. Sanjay Kapoor, Bharti Airtel headman executive for India and South Asia at anews host in New Delhi March 11, 2010 say One target audiencefor Bhartis go is Indias 560 million youth, is who have habits akin toyouth in the western world.